You don’t need a brand.
You need a way to start conversations.
When I built my first consulting offer, I spent weeks on the wrong things:
→ Logo
→ Website
→ Color palette
→ Tagline
None of it mattered.
Because none of it started conversations.
The only thing that moved the needle was this:
- Post something helpful or honest
- Comment back to people who engage
- Send a DM and ask real questions
- Offer help when it makes sense
That’s it.
That’s the whole system.
You don’t need a funnel.
You just need a way to talk to people.
How would your approach change if you stopped “building a brand” and started building conversations?
